Tracking Advertising Effectiveness

Identify your marketing weak-spots to optimise your marketing investments

The business requirement to track advertising is generally to provide an accountable measure of the combined effect of the advert impact or spending level, the effectiveness of the media buy or targeting, and the quality of the advertising execution or design. You can never asses these values without reliable, real-time measurement.

AdMeter can give you these values. The concept is to isolate your unique advertising and attach a unique method of response to it (i.e a telephone number), quickly giving a like-for-like comparison. How do you know if your half-page Yellow Pages advert is pound-for-pound better then a quarter-page advert?

Media verticals

  • Local Print media
  • National Print media
  • Directories
  • Direct mail
  • Distribution Lists
  • TV & Radio

Making the media owner accountable

If you are advertising in newspapers, directories, radio or TV, or even local flyers and posters you're getting an indeterminate amount of response for a fixed price. The media owner aims to drive a response but is in no way, shape or form accountable for it - this is easily rectified by using AdMeter to track all your media responses.

With AdMeter you can quickly

  • Identify which media is NOT generating results,
  • Give you an accurate on-going indication of cost, response and ROI
  • Identify individuals who have purchased / expressed an interest

Negotiating better advertising deals

With your new found marketing awareness you can easily gauge what is a reasonable price to advertise your products and services with a given media owner (or if it's even worth it at all!). Negotiating better deals is down to you, but when you use AdMeter you have all the information required to support you just a couple of clicks away.

How?

Simple. You assign a unique telephone number to each unique advertising partner. Then, during your normal day-to-day sales activities all the calls and emails received are segmented into which channel, campaign and media they were in response to - in real time.