Tracking Your Social Response

Identify your socially tame advertisements

If you're advertising on several social networks, a small percentage of people within your social graph will be delivered to your company website and decide to do business with you. Identifying which post, advert or tweet gained this customer is fundamental to your social network advertising success.

AdMeter will give you the tools to track this response all the way from the initial click to the completed sale, attributing value to each social graph along the way. As a result you can report not only the value gained by your social network advertising as a whole, you can identify which channels are contributing the most.

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Metrics that report outcomes as well as activity

Where social networking investment is made the outcome of this investment (a response, sale or sign-up) needs to be accounted for. Without measurement how do you know if your participation in your chosen social network is driving a response?

AdMeter delivers all your outcomes along side your top-of-the-funnel metrics such as referrals. If you have Google Analytics available AdMeter can display a wider range of web-activity metrics.

AdMeter, 2004 Onwards

Developed from the simple premise of “let’s make advertising accountable”, AdMeter has evolved over the last 6 years from a relatively basic Call Tracker into the all encompassing multi media response measurement tool it is today. The original premise still holds true however, and AdMeter delivers all the metrics needed about all of your advertising – in one easy to navigate on-line dashboard. Suitable for the smallest of SMEs to the largest multi outlet multi national organisation, AdMeter is the single tool you need whether your marketing budget is £100 each year or £10 million.