Online Portal & Directory Response

Accountability for flat-fee portals and directories

With a plethora of digital directory and portal options available to advertisers, identifying how you prioritise your efforts (and investments) in this area  should be of key significance to your digital marketing strategy. Using AdMeter you can:

  • Compare your costs, referrals, contacts and sales data for all your directory and portal marketing
  • Compare your directory and portal marketing to other marketing types, like traditional directory or search engine advertising

The good, the bad and the ugly

Investing in multiple directories and portals highlights the need to identify how much each channel brings to your bottom line, or how much it takes away. AdMeter gives you the tools to highlight the relative strengths and weaknesses of comparable marketing channels - instantly giving you an idea of performance and cost.

What happens next is in your hands, but what ever you do - you do it armed with the insights you have gained by tracking your directory and portal advertising with AdMeter.

Pay-per-click directories

Some of the larger online directories, such as Yell.com, offer a pay-per-click and/or advert position service along side their standard subscription based service. Using WebTracker AdMeter lets you define and track the keywords on most referrers, we even allow you to assign a cost to work out the return on your responses!