Online Effectiveness Tracking

From a mouse click all the way through to point of sale, and then some

No brand leader stays ahead of the competition if they don't track and monitor their advertising to the fullest of their capabilities. This rings true for not only traditional offline advertising - it's equally true for online advertising. With pay-per-click, ad-banners, social media, portals and online directories all taking a slice of your advertising budget, it's essential you have the tools to separate the good, the bad and the ugly

WebTracker will dynamically change the contact details of your website when a visitor arrives based on referrer and/or keywords. For example we could change the telephone number & email address (to those we can track) when a visitor is referred from Yell.com, who searched for a 'locksmith'. We can track this visit all the way from the initial visit to completed sale!

Media verticals

  • Pay-per-click
  • Social media networks
  • Blogging
  • Online directories
  • Banner ads

Metrics that report outcomes aswell as activity

Smart digital marketers work towards attributing outcomes to 'top of the funnel' web site activity (like visits, and page views). They work very hard to answer basic questions like 'who bought?', 'who contacted?' and 'who doesn't care?' - AdMeter can answer these questions in real time when combining WebTracker with our Call Tracker and/or Email Tracker products. Furthermore, AdMeter will also identify the most impactful digital advertising partners, social media networks or importantly - pay-per-click keywords.

Integrated Google Analytics & AdWords

We integrate directly with Google Analytics, pulling the data into our reporting platform in realtime. Allowing our campaigns to deliver the best activity and outcome data possible. Read more here.